SEO Audit: Identifying existing issues with site structure, content, and backlinks that are hindering search performance. Finding keywords that potential customers are using to search for products or services.
On-Page SEO: This includes using relevant keywords, optimizing meta tags (title, description), and creating quality content. Ensuring the website is mobile-friendly, given the increasing prevalence of mobile searches.
Off-Page SEO: Optimizing the website for local search results, including setting up a Google My Business account, getting listed in local directories, and managing reviews.
Website Speed Optimization: Ensuring the website is secure (HTTPS) as this is a factor considered by search engines. Identifying and fixing crawl errors and broken links that can negatively impact SEO.
Content Marketing: Developing high-quality, engaging content that targets identified keywords and meets the needs of the target audience.
Analytics and Monitoring: Using tools like Google Analytics and Google Search Console to monitor traffic, rankings, and engagement. Providing detailed reports on SEO performance, insights into areas of improvement, and recommendations for future strategies.
E-commerce SEO: Enhancing product descriptions, images, and reviews for better visibility and conversion rates. Optimizing e-commerce category pages with the right keywords and content structure.
International SEO: Optimizing the website for different geographical locations and languages to attract international traffic.